Having good products is not enough in today’s competitive market. In order to succeed with your home business, it is also necessary to reach potential customers in the right way. This is why marketing is always a big part of running your own business from home.
Aside from the usual tactics, there are also creative marketing strategies that you can actually do yourself. We are going to take a closer look at some of those strategies in this article.
Connect with Business Customers
Your products may be designed for consumers, but that doesn’t mean you can’t find new markets in businesses and corporations. A friend who runs her own catering business from home managed to double her sales by supplying lunch boxes to offices near her home business.
Connecting with business customers is also easier than you think. First, you need to craft a good and effective introduction email. You can then start researching the right people to connect with in various businesses near you. Tools such as LinkedIn and an email address finder like The Email Finder are great for this purpose.
Now that you have both a great introduction email and email addresses to contact, it is time to expand your market. Don’t just send generic emails. Add personalized details about the business (i.e. a story about how you find the business) to make the campaign more effective. Don’t forget to personalize your offers too.
Engage the Customers
Small businesses have one advantage that larger corporations don’t have, and that advantage is the ability to engage customers on a more personal level. With this in mind, it is time to personalize every part of your marketing efforts.
Instead of posting promotional offers on your social media pages, for example, you can tailor your content to better suit the local audience. The same can be done when communicating with customers directly, especially repeat customers who have been loyal to your products and home business for a while.
You can even take it a step further and engage the customers through your products. Adding a personalized or handwritten thank-you note with each product you ship is a good example. It is a very labor-intensive and time-consuming thing to do, but the customer loyalty you get in return is well worth the extra efforts.
Provide Added Value
No one knows your products better than you. Now is the perfect time to start a blog for your home business for the sole purpose of helping customers gain more value from the products they purchase. Talk about tutorials or tips and tricks to make the products you sell more useful or valuable. Don’t hesitate to share some of your own secrets or personal preferences.
This is content marketing at its best. Not only will you be bringing more value to the products you sell, you will also be attracting a wider audience and more potential customers in the process. Combined with the previous DIY marketing strategies we covered in this article, boosting sales and taking your home business to the next level will be very easy to do.